About Us
Welcome to Simply Birth – Immerse Yourself.
We supply professional waterbirth pools and equipment to women, hospitals, and birth centres across Australia, offering the largest range in the country, with 13 different pools to choose from.
Our Story
In February 2006, I was pregnant with our fourth child. After three beautiful waterbirths in London, I expected the same options in Australia but quickly discovered there were no purpose-built birth pools available.
All I could find were paddling pools, spas, or heavy tubs that simply weren’t designed for birth.
While researching overseas, I discovered a UK-designed birth pool that, at the time, seemed like the best available option : affordable, practical, and far superior to anything on the local market. I contacted the designers and owners directly and, despite having no business background, decided to introduce inflatable Birth Pools to Australia – thus Simply Birth was born.
As my belly grew, so did the business. That first pool helped open the door to waterbirth in Australia and New Zealand. Soon after, we secured exclusive distribution of Birth Pool in a Box, giving Australian women a genuine choice for the first time.
We began supplying Midwives, Doulas, Hospitals, and Birth Centres and proudly supported efforts to expand access to water for labour and birth. Our pools played a small but meaningful role in that change.
After fifteen years of transforming waterbirth access across Australia and New Zealand and successfully navigating the chaos of shipping, supply during COVID, we made a conscious decision to focus purely on quality, ethics, and reliability. That meant stepping away from older suppliers that no longer shared our values.
Today, Simply Birth remains Australia’s most experienced and trusted supplier, offering 13 high-quality pools across two world-leading brands: Birth Pool in a Box and Oasis Birth Pools.
Both ranges are known for their professional standards, comfort, and reliability.
Birth Pool in a Box offers both personal and professional-grade pools, with their Professional range warrantied for up to 50 uses : ideal for hospitals, birth centres, and professional hire services.
Oasis Birth Pools are a proven, trusted design long established in the U.S., chosen for their superior build quality, affordability and comfort.
Almost Twenty years on, our commitment remains the same: to provide the safest, most reliable options for waterbirth in Australia.
Thank you to every customer, past and present, who has trusted and invested in Simply Birth. We Simply wouldn’t be here without you.
With love,
Lisa & Pete
