Simply Birth is an intimate business, in Feb of 2006 I found out I was pregnant with our 4th baby, and having had 3 amazing water birth experiences in the UK, I immediately started to look at was available here in Australia - I found children's paddling pools, cumbersome wooden pools and spas, nothing like what I had birthed in before.
My quest took me back to England (albeit an online journey) and I found La Bassine, a Made in Water product. I was extremely impressed with the design, the cost and the ethics of Made in Water and so I contacted the company.
Having no real experience in business, we took the plunge and committed to bringing La Bassine into Australia and making it available to every woman that wanted one. Over several Pizzas and quite a few beers, the concept of Simply Birth was born.
Several months later, we found ourselves in business and as my belly grew, so did the international reputation of La Bassine, with enquires coming in from all over the Southern Hemisphere. Slowly our business grew.
Fast forward a couple of years and we couldn’t believe our luck when we also secured sole distribution of The Birth Pool In A Box. For the first time ever, the Southern Hemisphere had a real choice of pools.
By then, we were selling to individual women, midwives, doulas, Birth Centres and Hospitals. We are so proud of the women in Australia for helping make the change to many state policies regarding the use of water during labour and birth. We do believe that the availability of our pools and ease of use, gave women the opportunity to really create some headway with these policies.
Now after 7 years, we are still here, still keen and enthusiastic about our business. We are going to be adding a lot more products, now my kids are at school, I can start to really explore other products for our site. Thank you to all our customers , past and present, we couldn’t have made it this far without you
Lisa and Pete
Our Mission Statement
A business founded on the belief that with knowledge, support, comfort and privacy, birth can be a simple process.
Our products have been chosen for their practicalities and their potential to enhance and compliment every woman's right to a fabulous birthing experience.
There are no gadgets, gimmicks or commercial endorsements, everything we sell has either been used by us or recommended to us by known and trusted women.